Anita Fisher

Hello, I’m Anita Fisher—though you can just call me Anita. I am deeply passionate about learning, observing, connecting, and driving transformation. 

With a degree in law and 23 years of leadership experience, I’ve had the privilege of being a catalyst for growth and innovation across the sports, entertainment, and education sectors.

I’ve spent over 13 years as the CEO of IAJ Gestão, a leading platform for content, training, and relationship management, renowned in the sports market. My expertise lies in consumer experience, emotional intelligence, corporate education, and forging strategic alliances. Throughout my career, I’ve immersed myself in understanding consumer behavior and human psychology, continually evolving my approach to leadership and business development.

My mission? To enchant and satisfy our entire ecosystem—elevating people and businesses through innovative, tailored solutions that deliver unforgettable experiences and drive outstanding results.