An inspirational talk with Loredane Feltrin, Sr AI Director Marketing and Strategy about innovation and the role of leadership in times of disruption.

The importance of embracing innovation as a competitive differentiator and how leaders can create a resilient and agile culture that is able to navigate uncertainty and seize opportunities.

Real and practical cases from companies such as Nike, Apple and Microsoft, in which questions such as "Why Innovate?", What are the challenges and myths? , presenting practical cases on how innovation directly impacts the growth and relevance of a company in the market.

In closing, in "AI as a Transformation Ally," we explore the potential of artificial intelligence as a transformation tool that expands the capacity for analysis, productivity, and decision-making, allowing companies to anticipate the demands of the future.

This talk is ideal for leaders and teams seeking to understand the value of innovation and technology as drivers of change and strategic growth.